Two-time NBA champion Kawhi Leonard has joined forces with music industry powerhouse, Eesean Bolden to announce his new compilation album, Culture Jam. The project is first-of-its-kind and celebrates the union of hip-hop, basketball and community.
The first single from the project is from NBA Youngboy and Rod Wave, titled “Everything Different.” The track is released alongside an accompanying video, starring top-ranked high school basketball phenomenon, Mikey Williams. The video follows the journey of a kid from the inner city who is chasing his dreams of becoming a professional basketball player, against all odds.
Culture Jam marks a true collaboration between Leonard and Bolden, bringing together their expertise from their respective worlds. The project is set to see hip-hop and sports’ biggest stars join forces to celebrate the intersection of the worlds. Artists and athletes are coming together to support youth sports and art initiatives dear to them. In a personal commitment to honor the late Kobe and Gianna Bryant, Kawhi will donate a portion of his earnings from the project to the Mamba & Mambacita Sports Foundation.
“Everything Different” is the first of many projects from ‘Culture Jam.’ Check out the video above.
In other music news, Apple has reportedly tried to purchase rap-battle series VERZUZ.